Friday, June 12, 2009

The New Delta "Atlanta Anthem" 2007


http://www.youtube.com/watch?v=HhNW_3AIek0


Here is the Delta commercial in 2007 after exited bankruptcy.

On April 3o, 2007, Delta Airlines emerged from bankruptcy protection after surviving a hostile takeover bid and cutting billions in costs in a 19-month overhaul.

Delta also unveiled a new logo, reminiscent of its logo from the 1970s and 1980s, and a new paint scheme. Delta's bankruptcy exit strategy was vastly different from that of United in that it expanded its way out of bankruptcy, rather than retrenching.
Delta's previous stock was canceled as of Monday, April 30, 2007, and new shares are trading on a "when issued" basis on the New York Stock Exchange. These shares began trading normally on Thursday, May 3, 2007. The starting price was around $20.00 a share, and went up to as high as $23.35. But investors showed little confidence in the stock as the price fell to $19.00 later in the week.
Upon exiting bankruptcy, Delta also announced a 50% increase in operations at Los Angeles International Airport, thus establishing Los Angeles as Delta's second West Coast hub and new potential Asian gateway with a total of 99 daily departures.

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