Saturday, June 13, 2009

SWOT Analysis

Delta Airline is one of the largest domestic airlines in the United State. Delta provides scheduled air transportation for passengers and cargo throughout the US and around the world. The company strong network infrastructure enables it to gain access to key market as well as enhance the quality of its delivery services. However, the rising fuel prices could have a direct impact on the company's margins.

Here is the SWOT of Delta:

Strong operational network
Consistent top line growth
International alliances

Weak performance of cargo division
Heavy dependence on passenger revenues

Passenger traffic in Asia Pacific
Growing global air freight and logistics
Growth in US airline industry

Rising aviation fuel prices
Intense competition
Regulatory conditions

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